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Marketing Team Solutions
The Iterro Marketing Automation System is a powerful, comprehensive resource that ensures your sales division develops efficient campaigns, and generates consistent, qualified leads. Our advanced marketing automation system stands apart for simplifying complex processes such as developing great, memorable campaigns, nurturing your prospects, and closing deals.

Iterro provides
• Integrated marketing materials across various media
• Advanced alignment of sales and lead flow processes that bolster your business
• Controlled planning, seamless automation and articulate reporting
• Cutting-edge tools for managing data, segmentation and more
• A variety of useful marketing measurement tools


Iterro helps marketing teams
• Create consistent, company-wide branding
• Easily integrate campaigns using different media

Marketing Automation Systems 101
Iterro's tools conveniently automate the creation, syndication, localization and execution of
marketing materials. It’s a flexible and scalable way for you to convey your overarching brand message in a locally relevant manner, while upholding brand standards.

Reliably relay branded, yet locally relevant and personalized, messages. In various formats, over time, channels, and borders, this wonderful tool completes the Content Supply Chain for all brand communications.


Benefits of a Marketing Automation System
• Accelerated time-to-market
• Seamless brand management across regions
• Eliminated or reduced shipping costs
• Faster content review and approval cycles
• Self-service online access
• Spread digital marketing content across the company
• Instant access to current materials improves sales effectiveness


Sign up for a live online demo to learn more.


Brand Consistency
Ensure national brand standards while enabling local marketers to deliver customized marketing campaigns to their target audience. Give local marketers the ability to easily modify variables such as contact details, promotional offers, pricing, photos or headlines while constraining other variables, including how logos are used and which colors and fonts are employed.

Since each business has its own specific needs, Iterro™ will customize your system with whichever fixed and modifiable elements are appropriate for your marketing needs.



Increase Your Marketing ROI
Our customizable tool measures your ROI so you can roll-out campaigns more profitably. Simply give us your current baseline costs. You’ll receive quarterly ROI reports that are both detailed and easy-to-understand.



Local Relevance
Regional offices personalize and adapt targeted marketing materials. The representatives can easily adjust the national message into the most relevant format for individual markets. This helps ensure all marketing efforts achieve optimal impact.

Asset Customization
I
terro’s Marketing Automation System is a modular, Web-based tool that lets you simply customize and produce branded, locally-relevant marketing pieces including print ads, sales flyers, direct mailers, brochures, point-of-purchase displays and Web-to-print documents.









Lead Ranking

On the email deployment side, you’ll have true visibility into all customer and prospect touch-points by tracking which campaigns each customer and prospect received and responded to. Zoom down to the subscriber level and see a timeline of exactly what they did with your email. Did they view it? Did they click on a service? Did they send it to 9 colleagues?

Knowing subscribers’ behaviors helps rank by level of interest in new products or services. This helps your sales team know which leads are warm and which ones
are not—precious knowledge because it allows them to make the best use of their time.









Personalize & Segment
Responding in real-time and supplying pertinent content is a terrific way to communicate on a more personal level. When you do this, response rates and conversion rates have a tendency to rise. Also, when you segment data based on things like responses to your campaign, purchase history and opportunity data, you can target more accurately and better pinpoint future customers.



Simple and Intuitive

Each of our tools is built with adoption in mind. If your teams cannot easily use it, we won't make it. It's that simple.

After all, learning new software is hardly as profitable as developing new campaigns.

One-to-One, One-to-many

Go beyond simply personalizing emails and
• Segment data by both data and activity
• Follow-up phone calls with one-off, HTML-rich emails
• Send emails to your existing base and new lists


Time and Cost Savings

Streamline your operations by letting Iterro automate the creation, syndication, localization and execution of all your marketing collateral. Why employ one marketing service provider to create brand standards and advertising guidelines, then another to address localization, versioning and re-working? Simply choose Iterro.

Rather than designing and producing 20 distinctive ads or direct mail pieces, you can use our online system to create a single ad and modular templates that you can modify to address regional as well as other changes. Iterro saves you both time and money.


Reduce Cost of Sales
Simply put, you want leads. However, it’s imperative all leads are well-qualified so your sales division can close them efficiently.

Iterro’s automated software helps you generate more quality leads, as well as effectively nurture them. What’s more, we rank leads to pre-qualify them, plus route leads to your sales division once the time is right.

Our robust automation capabilities boost ratios of sales representatives-to-leads and simultaneously shorten sales cycles, drive revenue and raise your bottom line.




Quick Setup

Get set up and started within days. Iterro's Marketing Automation System is ready to be customized for your company's needs.

If you notice there is a feature that we are not currently offering and you want to propose we offer it, we’ll build it and even create a timeline for its development.

Totally Rebrandable
All of our online tools are
re-brandable. This means that each
of them can fully assume the look and feel of your company, making our tools feel like your tools.
Tracking and Reporting

Iterro's systems feature robust administrative and reporting tools, giving you full control. This includes the ability to measure and analyze who is using the tool as well as how it is being used. In-depth administrative functions allow you customize the tool for the needs of different users.

Reporting features provide timely business intelligence and transparency into how your campaign is being adopted across channels.

Iterro helps accountability
• Flexible administrative tools
• Comprehensive usage statistics
and analytics
• Reporting dashboards
• User feedback
• User and customer database
importing
• Additional administrative and
reporting functions are available
for your company’s specific needs


Your Assets, Centralized
When your content is regularly modified, it’s crucial to maintain an easily accessed, regularly updated master file. Iterro’s system ensures that the most up-to-date materials are available in a single and recent file online. Whether you’re making revisions, reversions, or just tracking current versions, you’ll never risk sending people outdated or conflicting messages if you’re maintaining a current master file.



Approval Built-In
The approval process is built right in. Designate marketing managers who have the authority to approve marketing materials. Approved campaigns give users instant access to print-ready files. This way, everything that gets printed has already passed approval.



International Language Support
Iterro currently supports many international languages.
English, French, Spanish, Portuguese, Italian, German, Danish, Dutch, Finnish, Russian, Swedish, Norwegian, Chinese, Korean, Japanese, Punjabi



Training

Most of our online systems require no training for basic use. For other uses, we offer several educational services.

• Specialized Iterro team assists you with site planning, template development
and site maintenance
• Live webcasted training sessions
• In-person training for all corporate users
• Pre-recorded, always-available Screencasts

 

Reliability & Security

We monitor our data center 24/7 for operational security and ideal performance, using state-of-the-art security that features biometrics and intrusion detection sensors.

Each of our applications employs multi-layered redundancy to ensure smooth recovery in the unlikely event of hardware failure. As an added precaution, all data is securely backed-up offsite for the highly improbable event of system-wide failure.

And since all of your data is inherently sensitive, it is stored on our dependable servers and fully protected behind rigorously maintained firewalls. Plus, you can encrypt and restrict access to your more sensitive data.

Our strictly enforced privacy policy means only select staff can access your account, which ensures your data is always secure.

 

E-Commerce Ready
Whether you’re a branch account or corporate account, our multi-tiered E-commerce system lets you customize and print material within minutes from a single source. Simply set-up Iterro PrintStation and you're in business.

Not to mention, low printing prices lets your business generate added profits by setting its own pricing.


Dynamic Legal
Set-up your legal to dynamically adjust depending on the marketing options you choose. Save time by easily using pre-approved legal that can be created and modified in
real time.

• Customize legal variables based on campaign elements
• Time-saving pre-approved legal


Email Deployment

Ensuring your message actually reaches future customers is difficult, especially if you’re only marketing through emails. So how can you be certain your email marketing reaches the right people? Certainly not with mass email blasts, for they are not only ineffective—they’re wasteful, too. Iterro’s email marketing information system helps
you stop blindly emailing prospects and start tailoring marketing to them—personally and persistently.

Iterro helps you evolve with a
three-pronged approach: interactive direct marketing, customizable workflow automation and advanced analytics for your website.

Easily deploy email campaigns and acquire useful information, including which prospects click-through and open emails and at which rates, where users navigate on your site, how long they are there, and if and when they return. Like they say, knowledge pays.



Print-On-Demand
• Quickly customize marketing assets and instantly send-to-print
• Use as a marketing library or combine with tracking and reporting tools
• Execute digital short-runs to large volumes
• Connect to Iterro-certified printers or recommend your printers to become one


Direct Mail Deployment lets users
• Compose and send-to-print in mere seconds
• View and complete status tracking with Dashboard




Reporting
Our practical and comprehensive set of reporting tools lets you easily access campaign information. The Iterro Marketing Automation System gives you easily understandable dashboards, impactful reports and revelatory analytics to both confirm your decisions and bolster your value.

In short, Iterro gives you full visibility into your campaign activity, plus lets you track customer activity. This insight helps you operate in a more informed and ultimately more efficient manner.







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